Corporate Hospitality

WHAT IS CORPORATE HOSPITALITY / CORPORATE ENTERTAINMENT?
 

In basic terms, corporate entertainment / corporate hospitality is when a company organizes fun or exclusive events for clients, employees, or business partners. This could mean hosting a group at a sports game, a concert, a fancy dinner, or even a private show. The purpose is to build relationships, make people feel appreciated, and create a positive image of the company in a relaxed, enjoyable setting.

Think of it as a way for businesses to connect with people outside the usual office environment, helping everyone feel more connected and valued.

Let Stadium Events organise you corporate hospitality and see the benefit this corporate entertainment can make to your organisation. 

 

WHAT CORPORATE HOSPITALITY CAN STADIUM EVENTS OFFER ME? 
 

The corporate hospitality we provide here at Stadium Events for our clients includes exclusive experiences, entertainment and access to major events, such as sports events, concerts & VIP functions, along with premium amenities like private suites, gourmet catering, and branded experiences. The aim is to strengthen business relationships, build brand loyalty, and create opportunities for networking in a relaxed setting. 

 

The Henley Regatta is a low cost event that is perfect for all 3 of these key points. 

​

Typically, corporate hospitality packages are offered at high-profile events like:
 

1. Sports Events – VIP tickets to events such as the Super Bowl, Royal Ascot, World Cup, Wimbledon, or Formula 1 races, often including luxury box seats, VIP parking, and private catering.

2. Concerts and Shows – Premium seating at concerts, theatre performances, and music festivals, sometimes with meet-and-greet opportunities.

3. Trade Shows and Conferences – Private dinners, cocktail hours, and receptions at industry events, providing a more personal and relaxed environment to build relationships.

4. Unique Experiences – Custom, branded experiences such as golf outings, yacht parties, exclusive dining experiences, and private tours, tailored to specific client interests.

Corporate hospitality is designed to offer a memorable experience, providing a strong basis for lasting professional relationships and enhancing company image. It’s often used in client acquisition, retention, and to reward employees for outstanding performance.

 

IS CORPORATE HOSPITALITY VALUE FOR MONEY?

​

Companies invest in corporate hospitality for several strategic reasons, often tied to relationship-building, brand image, and business growth. Here are some key reasons why companies buy corporate hospitality from Stadium Events:

1. Strengthening Client Relationships

• Hosting clients in a relaxed, enjoyable environment helps deepen personal connections and trust beyond formal business interactions. It offers a setting where clients feel valued and appreciated, which can strengthen loyalty and commitment to the company.

2. Networking and Lead Generation

• Corporate hospitality events often bring together a range of people in the same industry, including potential clients and partners. By hosting an exclusive event, a company can position itself as a central player in the network, facilitating introductions that may lead to new business opportunities.

3. Rewarding and Retaining Key Clients

• Showing appreciation for top clients through exclusive experiences can help retain them and prevent them from considering competitors. By offering memorable events or experiences, a company demonstrates that it values the client relationship and is invested in it long-term.

4. Enhancing Brand Image

• Premium hospitality at high-profile events (like the FA Cup, Cheltenham Festival  or Wimbledon) often creates positive brand associations. The prestige of these events reflects well on the host company, projecting an image of success, exclusivity, and dedication to excellence.

5. Building Employee Morale and Loyalty

• Corporate hospitality is not always for external clients; it can also be a reward for high-performing employees or an incentive to reach specific goals. This can improve employee morale, loyalty, and motivation, which ultimately contributes to a better workplace environment and productivity.

6. Creating a Memorable Experience

• Engaging clients or employees with memorable, unique experiences can increase brand recall and strengthen emotional bonds with the company. This emotional connection is often stronger and more lasting than other forms of marketing.

7. Effective Sales and Negotiation Setting

• In a relaxed, enjoyable environment, clients may be more receptive to discussing business or closing deals. Corporate hospitality offers a unique setting where the pressure of formal meetings is removed, which can facilitate smoother negotiations and encourage a positive outcome.

8. Competitive Advantage

• Many industries are highly competitive, and corporate hospitality can be a differentiator. By offering unique and valued experiences, a company can stand out in clients' minds, providing an edge over competitors who may not invest in these relationships as deeply.

9. Return on Investment (ROI)

• Although corporate hospitality can be a significant upfront investment, the potential for a positive ROI is high when used strategically. Clients who feel appreciated and valued are more likely to remain loyal, increase their spending, and refer other clients, which can make hospitality spending profitable over time.
   

Overall, corporate hospitality is a strategic investment that serves as a tool for relationship-building and brand strengthening, with the potential to yield long-term benefits for the company’s growth and reputation.

 

 

IS IT WORTH IT?

​

In one word - YES
 

Corporate hospitality can increase revenue if used strategically to nurture key relationships, drive client loyalty, and differentiate the company from competitors. While the direct link to revenue isn't always immediately measurable, there are several ways corporate hospitality contributes to revenue growth over time:

​

1. Client Retention and Increased Spending

• When clients feel valued and have positive experiences with a company, they are more likely to stay loyal. This loyalty often translates into longer-term contracts, increased spending, and repeat business, which directly contributes to revenue. Studies show that retaining existing clients is often more cost-effective than acquiring new ones, and happy clients tend to spend more.

2. Building Stronger Client Relationships

• Corporate hospitality allows for meaningful interactions outside the typical business environment. By deepening personal connections, companies can create a stronger client base that's more inclined to recommend the business and expand their engagement. These relationships often provide opportunities to upsell or cross-sell services, directly adding to revenue.

3. Faster and Smoother Deal Closures

• In a relaxed, informal setting, clients may be more receptive to discussing business proposals, which can accelerate the sales cycle. When clients trust and feel a connection with the company, they’re often more open to negotiation and more willing to close deals, sometimes even at higher price points.

4. Attracting High-Value Clients

• Corporate hospitality, particularly at high-profile or exclusive events, can attract high-value clients or partners who may otherwise be hard to reach. This can expand the client portfolio, introduce new revenue streams, and elevate the company’s brand perception, which can attract other premium clients in turn.

5. Differentiation in a Competitive Market

• Industries with high competition often require unique touchpoints to stand out. Providing memorable, exclusive experiences can differentiate a company from its competitors and position it as a preferred partner. This competitive edge can lead to increased revenue by winning over new clients or retaining existing ones who might otherwise consider competitors.

6. Generating Referrals and Positive Word-of-Mouth

• Clients who feel they’ve received a “VIP” experience are more likely to recommend the company to their network, potentially bringing in new clients. Word-of-mouth referrals are often highly valuable, as they come from trusted sources, and referred clients typically have a higher lifetime value.

 

MEASURING ROI ON CORPORATE HOSPITALITY

​

To see how corporate hospitality influences revenue, companies often track metrics such as:

• Client Retention Rates

• Client Lifetime Value

• Deal Closure Time

• Sales Growth and Upsell Rates

• Referral Business

​

Corporate hospitality, when aligned with clear goals and targeted clients, can be a powerful tool to drive revenue growth. By building stronger, long-lasting relationships and creating an excellent brand experience, companies can see significant revenue returns over time.

​

Explore our website or contact one of our event advisors who will happily work with you to discover what corporate hospitality event is best for you.